Mastering Digital Transformation
The agile approach to change and successful digitalization in uncertain times
Forlag: Books on Demand
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The book Mastering Digital Transformation extracts from numerous cases of successful digital corporations such as Apple, Google, Facebook, and Tesla and what it takes to transform legacy companies into the digital age. To go from doing digital to being truly digital companies, the author advocates:
- Organisational commitment towards digital strategy adoption and implementation
- Promotion of experimentation based on concrete and tangible data
- Adoption of a cross-functional and agile approach to disruptive innovation
- Keeping the organisational strategies fresh by constant adaptation to digital innovations, embracing and preparing for changes in competition, and making necessary changes on the organisation-wide scale for the shifts in market trends
This book is an acumen of his knowledge, professional expertise, and experiences and serves to promote a new narrative of digital transformation. It empowers professionals, strategists, managers, board members, directors, C-level executives, and legacy companies to overcome the challenges they face in their journey to digital transformation.
Mr. Damborg holds an MBA degree from Aarhus School of Business and a MSc degree in political science from Heidelberg University/Aarhus University. In 2016 Steffen Damborg was appointed Media & Entertainment Group Discussion Leader at Harvard Business School.
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